Brand Identity &
Collateral Design
By blending these complex influences, the concept not only merges regional flavors but also takes guests on a cultural journey. The visual identity delivers an authentic experience rooted in tradition, yet reimagined to resonate with today’s modern, dynamic cultural landscape.
September's Day is a restaurant concept that bridges two distinct gastronomic worlds: the vibrant, fast-paced culinary scene of Dubai, always craving new experiences, and the rich culinary heritage of Eurasian Azerbaijan.
Edge Middle East, a regional leader in production and an affiliate of Pico Global, needed a full rebrand to better embody their innovation lead approach, while preserving the legacy they have build over the past decade of operation.
Through preservation of visual cues such as color and strict geometric lines in the typography, the new look was created to preserve a strong recognizable presence in the industry, while staying visually relevant in a fast moving digital age.
This Levi's "Guide to the UAE" was created as part of the internal team’s initiative to introduce global executives to the country’s hidden gems, helping the Levi's team feel more connected and at home during their time in the region.
This bold structured approach, reminiscent of old-school tick-box menus created an easy to understand visual hierarchy for the festival goer, while the use of bold red and black created a perfectly contrasted background for striking food imagery.
To create a concept visual identity for the Michelin Guide's Food Festival, the iconic brand needed to obtain a set of supporting graphics, that modernize this iconic brand bringing it closer to its demographic in an ad-busy city.
The bold, yet elegant design elements that bring this visual identity to life are inspired by the humble ingredients that create the rich flavors of Italian cuisine. With an unmistakable Italian elegance at its core, Porto is made to merge quality and simplicity that is sure to turn heads wherever the street food takes you.
Porto is an Italian inspired food truck concept, that serves gourmet-style pizza. Made to make noise and attract foodies at the city's street-style events, Porto is an original concept that elevates high the street style dining with exceptional ingredients and specialty drinks.